How Digital marketing helps to stand out from your competition?
Having a website these days is an integral part of any business, the consumer demands instant access to the information they need to make a decision. Your business needs to adapt and evolve with customers and competition, you need to think, operate and communicate where and how your prospective customers are. And yes, it may be straight forward to have ‘a’ website out there, but how do you stand out from your competition? What are you going to say and how do you convince them that they should be visiting your wine estate, buying your wine or booking your wine and food event, rather than your competitor’s. Digital marketing can help you get it right.
What if other wine estates are offering a solution and customer journey that is better at getting that visitor to become a customer? Consumers have more choice than ever and they’re making informed decisions. How you present yourself online and what conversations are happening about you on social media is how consumers are making their choices on where to invest their time and money. Wine drinkers have a higher than average usage of search and social media – you have the power to influence their decisions with your website and social media activity.
There are a few steps you need to take in your digital marketing journey – your website needs to be search engine optimised (SEO) so that prospective customers entering your keywords will find you near the top of Google’s first page. Your website needs to be conversion optimised so that when you get them to your site, you have everything in place to keep them as a customer. When you have these elements in place, you’re ready to join the social media conversation and start driving visitors to your site. This is where you’re in position to make the most of their presence – get their time and get their money through relevant digital marketing.
Once your visitor clicks through from Google, you then need to tell your visitor very clearly, and in an obvious way, just how you are going to solve their problem, why you are the best choice and exactly how they need to respond to get that solution from you. You’re offering information, tools and resources to attract people to your business and your website while also interacting and developing relationships with them. They then choose your wine estate to visit and create memories. The choose your wine to buy with their dinner and create yet another memory. They’re so happy with these experiences they tell their friends, they say it on Twitter, Facebook, Instagram and other social networks.
Google sees them talking about you so you get another notch up the rankings. You get more traffic. Do these things and your conversion rate will go up. Sales will increase. So will your revenue and profit. Your wine business is growing.
This gives you an idea of the optimised approach to search engine, social media and content marketing. Of course, this is a simplification, but you get the picture.
So let’s get started, please get in touch!