What Do You Think About On Page Optimization Techniques
While there are a bunch of on page optimization elements that need to be taken care of, the main factor that helps your site in the SERPs is the off page optimization. That means links pointing to your site.
And there are differences between the main engines. For instance, yahoo doesn’t make a difference between links coming from the same site. So if you have a sitewide link from a site, yahoo will consider all these links to be different. And Yahoo is the only search engine that does it. While MSN was doing the same thing a while ago, it seems like it only considers a small fraction of these links.
Google… well, Google will only consider a single link, the one that comes from the page it deems to be most important within that site. Also, when dealing with sites that use a shared IP, google tends to consider only one link, no matter how many sites on the same IP are linking to your site. And this isn’t the case with MSN and yahoo.
Regarding anchor text or what to use instead… Of course that the anchor text is the one that describes the link and the site in question. That is why you should use text links, not images or banners. Although a banner link still counts, it has a lower impact than a text link. As for the anchor text… although yahoo and MSN will accept say 1000 links having the same anchor text, Google won’t. So if you’re trying to get listed for ‘training dogs’, try to use slightly different anchor texts in your link campaign. A good example is always ‘how to train dogs’, even ‘training dogs easy’ is a good one. Guess there’s no need to tell you that you’ll always want to put the keywords you’re trying to rank for in your anchor text. Just try to keep it natural. If there would be natural links, different guys won’t link to your site using the exact same keyword phrase.
Where to link from Well, try to get links from themed sites, in our case from ‘dog training’ or ‘about dogs’ sites or pages. A link from such a site will worth more than 100 links from unrelated sites. Also, the page you get linked from shouldn’t have more than 30 outgoing links. Want a great link Then talk to the site owner to have your link surrounded by relevant, themed text. So can always make up a text of say 20 to 50 words and ask the site owner to put that text and your link into his site. That way both of you get something: you get a relevant link, and the other guy gets a page updated with relevant text. The way to go Anyway, DO NOT get links from a page’s footer, that’s a useless link at least for google.
Linking out… Try not to call your page where you put links like links.html or friends. HTML. Try to have a page that has some relevant content text on it, and when linking out, try to list a small description of the site you’re linking to. Of course, that site should be about dogs. DO NOT link to adult sites, gaming sites, ringtone sites, unless you have such a site
Don’t get 1000 links pointing to your site in one week. Just try to always work on links, but don’t overdue. Getting a few links per day is the best way.